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MIS Makes Fans The VIPs
Wednesday, 27 May, 2009 – 12:00 | One Comment

Brooklyn, Mich.  — Often, to get a garage tour, pace car ride or wave the green flag for a NASCAR event you had to be a VIP. Now, Michigan International Speedway is making the fans the VIPs by focusing on appreciating their loyal guests.
Michigan International Speedway has officially launched a fan appreciation program.
“It’s important for […]

New Services Added to Improved Champions Club at MIS
Wednesday, 20 May, 2009 – 12:05 | Comments Off on New Services Added to Improved Champions Club at MIS

Brooklyn, Mich. –  For race fans interested in a unparalleled experience, the Champions Club at Michigan International Speedway is the premier choice for food, fun and entertainment.
Perched high atop the speedway’s main grandstand right at the start-finish line, the Champions Club is an exclusive suite for 870 guests that includes reserved, outdoor stadium seating. Champions […]

Hot Rodding Comes Home
Wednesday, 20 May, 2009 – 11:41 | Comments Off on Hot Rodding Comes Home

Glendora, Calif. — Classic. California. Cool.
From the classic images of Harrison Ford in American Graffiti to James Dean to The Fonz in Happy Days, the car – the hot rod – has always been at the center of Hollywood’s projection of what it means to be Cool in California.
Off the big screen, the roots of […]

“Quarter-Mile Cookout” At Lowe’s Motor Speedway
Tuesday, 19 May, 2009 – 12:00 | Comments Off on “Quarter-Mile Cookout” At Lowe’s Motor Speedway

Coca-Cola will ignite the summer BBQ season this Friday by firing up the nation’s longest grill at the site of NASCAR’s longest race, the    Coca-Cola 600 at Lowe’s Motor Speedway.
Requiring more than 7,000 pounds of Kingsford® Charcoal, the monster-sized ring of fire will measure an astonishing 1,320 feet – spanning more than four football fields […]

New Hampshire Motor Speedway Offers Fans the Opportunity to Experience NASCAR Racing for Just 13 Cents a Lap
Sunday, 17 May, 2009 – 8:00 | Comments Off on New Hampshire Motor Speedway Offers Fans the Opportunity to Experience NASCAR Racing for Just 13 Cents a Lap

Loudon, N.H. – New Hampshire Motor Speedway is offering fans the unique opportunity to experience NASCAR racing for approximately 13 cents a lap with their MegaTicket package and LENOX Speed Zone during the LENOX Industrial Tools 301 weekend from Thursday, June 25 to Sunday, June 28.
The LENOX Speed Zone is a special seating section […]

MIS Live! Continues Programming
Thursday, 14 May, 2009 – 10:05 | Comments Off on MIS Live! Continues Programming

Brooklyn, Mich. — Michigan International Speedway will host the second edition of MIS Live!, a series of Web-based teleconferences with race fans and speedway campers, Wednesday, May 20, on Ustream.com.
The first of four teleconferences focused on “veteran” campers. The upcoming session, beginning at 7 p.m., will feature first-time campers and last about an hour. Sessions […]

2010 Rolex 24 at Daytona set
Thursday, 14 May, 2009 – 10:00 | Comments Off on 2010 Rolex 24 at Daytona set

Daytona Beach, Fla. – The 48th anniversary edition of the Rolex 24 At Daytona, kickoff event to the Speedweeks 2010 and season-opener for the Grand-Am Rolex Sports Car Series, is set for Jan. 30-31.
The Rolex 24 is America’s most prestigious sports car event and one of only two 24-hour sports car races in the world. The […]

2010 Daytona 500 Ticket Information
Friday, 8 May, 2009 – 10:00 | Comments Off on 2010 Daytona 500 Ticket Information

DAYTONA BEACH, Fla. – Tickets for the 52nd annual Daytona 500 – NASCAR’s biggest, richest and most prestigious race – will go on sale on Saturday, May 16, at 9 a.m. (EST).
Prior to Saturday, May 16, only renewals and deposits for seat assignments for the 52nd annual Daytona 500 NASCAR Sprint Cup Series race were […]

ISC Launches InStadium Solutions
Friday, 8 May, 2009 – 8:00 | Comments Off on ISC Launches InStadium Solutions

DAYTONA BEACH, Fla. – May 8, 2009 – International Speedway Corporation (“ISC”) has partnered with InStadiumSolutions (“ISS”) to implement a text-message based communication system at all of its 12 major motorsports facilities. The service debuts this weekend, May 8 and 9, at Darlington Raceway® in South Carolina, host to the NASCAR Nationwide Series DHP 200 […]

MIS Announces Phase One of Redesign
Thursday, 7 May, 2009 – 8:23 | Comments Off on MIS Announces Phase One of Redesign

BROOKLYN, Mich. — Michigan International Speedway officials announced the first phase of a broad master plan that includes a significant redesign of the speedway’s infield.
Phase One of the plan, approved by the speedway’s parent company, International Speedway Corporation, includes a more than $17 million reconstruction of the current terrace suites and media center in […]