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Camping World Signs Title Sponsorship Extension

Info Manager | , RacinToday.com Monday, May 5 2014

NASCAR trucks will continue on with Camping World. (RacinToday/HHP file photo by Brian Lawdermilk)

The Camping World Truck Series will remain the Camping World Truck Series through the 2022 season it was announced on Monday.

The camping and RV dealer reached a seven-year agreement with NASCAR to continue on as title sponsor of the series.

“The NASCAR Camping World Truck Series has one of the most consistent and durable audiences in all of sports, averaging approximately 800,000 or more television viewers per event over the past six years,” said Steve Phelps, NASCAR chief marketing officer. “Camping World’s seven-year continued commitment to our sport demonstrates its confidence in our on-track product and strength of our brand loyal fan base.”

Since originally becoming series entitlement sponsor in 2009, Camping World has expanded its number of stores by 35 percent, resulting in the company eclipsing $3 billion in annual revenue.

“Camping World and NASCAR are mutually invested in the growth of a national series that is celebrated for its exciting brand of racing and the most loyal fan base in the country,” said Camping World and Good Sam Enterprises Chairman and CEO Marcus Lemonis. “Six years ago we felt strongly that the sponsorship would dramatically increase our customer base and it’s delivered. We expect to see continued success in the coming years.”

The NASCAR Camping World Truck Series returns to action Friday night at Kansas Speedway for the SFP 250 (8:30 p.m. ET on FOX Sports 1, MRN Radio, SiriusXM NASCAR Radio).

“It is great to see Camping World step up for another seven years with our series,” long-time Camping World team owner Tom DeLoach of Red Horse Racing said. “They’ve been with us since 2009 and I know I’m biased, but I think we have the best racing out there. The NASCAR Camping World Truck Series always puts on a great show for the fans. It is quick racing, it’s fast and exciting. For Camping World to sign on through 2022 shows their confidence in both the Truck Series and in our sport.”

Red Horse Racing began competing in the series in 2005 and fields three entries with drivers Timothy Peters, Germán Quiroga and Brian Ickler. Peters currently leads the Camping World Truck Series championship point standings.

“The NASCAR Camping World Truck Series used to look like the senior circuit,” DeLoach, noting that Nationwide announced last September that it was ending sponsorship of NASCAR’s No. 2 series, “but now we have a group of young drivers, the ‘hot shoes’ of the sport who are looking to learn and move up within the ranks of NASCAR. The ‘older’ guys are a lot younger now as well, most in their mid-30’s, and are making their careers in the Truck Series. This results in great competition on track and helps to create a loyal fan base of the series.”

Info Manager | , RacinToday.com Monday, May 5 2014
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