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New Services Added to Improved Champions Club at MIS

| , RacinToday.com Wednesday, May 20 2009

Brooklyn, Mich. –  For race fans interested in a unparalleled experience, the Champions Club at Michigan International Speedway is the premier choice for food, fun and entertainment.

Perched high atop the speedway’s main grandstand right at the start-finish line, the Champions Club is an exclusive suite for 870 guests that includes reserved, outdoor stadium seating. Champions Club members enjoy many great services, including 20-inch wide outdoor seats, private restrooms and various food and bar stations within an air-conditioned lounge.

Speedway President Roger Curtis wanted to improve the experience in the club so he and the staff have made numerous improvements and added several amenities based on feedback with guests.

Perhaps one of the biggest changes is the establishment of a guest service ambassador to provide personal customer service to club ticket-holders. Kathy Wyne, who has been at MIS for six years, is the special contact for guests leading up to the event. That customized, personal service is just one thing that sets the Champions Club apart from other sporting venues’ hospitality options.

Other improvements new for 2009 include special Champions Club parking in Lot 11 and unlimited food options while the Champions Club is open. Admission to the Champions Club covers three days during both NASCAR Sprint Cup race weekends at MIS, June 12-14 and Aug. 14-16.

These improvements, along with new innovative décor, will help fans find value for the money they spend while at the track.

“Now, more than ever, it’s important for us to incorporate fan feedback into the overall fan experience at MIS,” Curtis said. “It’s our mission, our brand and the right way to do business today. Our fans are always looking for value and this is one way we’re building on that.”

Champions Club admission also includes:

·        Unlimited food while club is open
·        Commemorative credential
·        Pre-Race pit access
·        Outdoor individual 20-inch wide stadium seats with cup holders
·        Air-conditioned lounge and entertainment area
·        Elevator access to Champions Club level
·        Closed-circuit TVs inside the club
·        Commemorative Champions Club pin
·        Private restrooms
·        Parking pass for the weekend in Lot 11

The speedway worked with its catering provider, Americrown, for new food options that will fit every palette. From hot dogs to prime rib, tacos to a healthy choice food station, guests will find what they are looking for. All food stations are inclusive in the price and are available from 9 a.m. until the end of the race each day the Champions Club is open.

The Champions Club seats a limited number of people — 870. Seats are $480 per person for the entire weekend.

“I really enjoy coming to MIS and sitting in the Champions Club. Everyone is so helpful and it’s just a great place to spend the race weekend,” said Robert Steeneck of Dearborn, Mich.

Steeneck, who has been an MIS ticket-holder since 1977, has attended the races in the Champions Club since the club opened in 2005.

For Champions Club tickets, call Kathy Wyne at 517-592-1202. You may also call the toll-free number at 800-354-1010.

| , RacinToday.com Wednesday, May 20 2009
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