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MIS Live! Continues Programming

| , RacinToday.com Thursday, May 14 2009

Brooklyn, Mich. — Michigan International Speedway will host the second edition of MIS Live!, a series of Web-based teleconferences with race fans and speedway campers, Wednesday, May 20, on Ustream.com.

The first of four teleconferences focused on “veteran” campers. The upcoming session, beginning at 7 p.m., will feature first-time campers and last about an hour. Sessions with first-time ticket holders on May 27 and veteran ticket-holders on June 3 will conclude the series.

Track President Roger Curtis sees the Web chats as an opportunity to talk to fans in advance of their visits to MIS for NASCAR Sprint Cup Series weekends in June and August, strengthening the speedway’s commitment to openness and transparency with guests.

“Not only are these chats a great way to communicate and connect with our guests, but they are an excellent way for them to communicate with each other,” Curtis said. “Part of our brand is MIS reaching out to customers to help drive our business, but also creating a community for peers to share information, as with our Fan Advisory Board and Fan Advisory Network. We send out Guest Guides to all of our fans, but these chats offer us an opportunity to bring the Guest Guide to life, to answer questions that the guide may not and to do so in a way that creates a fun and meaningful interaction with our guests.”

Research of the speedway’s ticketholders for 2009 has shown that at least 20 percent of track ticket accounts are new and have never been to Michigan International Speedway.These chats will not only help take potential surprises out of coming to MIS for the first time, but Curtis also hopes the sessions will get race fans excited about the events.

“We host very large events at a huge facility,” Curtis said. “Helping fans, both veterans and first-time guests, become more knowledgeable and helping understand their expectations in advance of the race weekends will help everyone tremendously. Some of our fans on Facebook and Twitter, as well as through e-mails I receive at askthepresident@MISpeedway.com, are telling us how excited they are to come to MIS. And that gets us excited as we prepare to host two NASCAR weekends this summer.”

Guests can click http://www.ustream.tv/channel/MIS-Live for the MIS Live! channel link on Ustream, a free service. Anyone can log on and watch the teleconference, however, you need a free Ustream account and password to participate.The streaming audio and chat sessions will also be fed through MIS’ new Web site, wwwMISpeedway.com, and on Twitter.

In addition to the teleconferences, MIS will also send out a series of RACE Ready e-mails to customers leading up to the events to help prepare fans for race weekends. These e-mails will include information such as traffic maps, parking lot details, gate policies, weekend schedules and a host of other details that will help race fans prepare for their trips to MIS this summer.

Nestled in the Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie.

For tickets, camping and pit passes for all MIS events, call the speedway toll-free at 800-354-1010 or log onto the new MISpeedway.com. 

| , RacinToday.com Thursday, May 14 2009
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