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ISC Launches InStadium Solutions

| , RacinToday.com Friday, May 8 2009

DAYTONA BEACH, Fla. – May 8, 2009 – International Speedway Corporation (“ISC”) has partnered with InStadiumSolutions (“ISS”) to implement a text-message based communication system at all of its 12 major motorsports facilities. The service debuts this weekend, May 8 and 9, at Darlington Raceway® in South Carolina, host to the NASCAR Nationwide Series DHP 200 and Sprint Cup Series Southern 500 presented by GoDaddy.com.

The text messaging system allows fans to communicate directly with the racetrack’s command post if assistance is needed in dealing with any special needs inside the facility. A successful test of the text messaging technology was conducted at Homestead-Miami Speedway during the 2008 Ford Championship Weekend.

“In our continuing efforts to provide thrilling and safe guest experiences, we are extremely pleased to make this innovative technology available to our guests across all our facilities,” said ISC’s Chief Guest Services Officer Dean Kurtz. “ISS’ text messaging system allows fans to communicate instantly with our command center and receive immediate assistance at their location. We are glad to work with ISS on this important customer service initiative for all our race fans.”

“InStadiumSolutions is thrilled to partner with ISC at each of their 12 tracks and give their fans the ability to report, within seconds, unruly fans, medical emergencies and any other track issues directly to each venue’s command center. We know ISC is always looking to improve the guest experience and our Fan Text Messaging System will help do just that,” said ISS’ Vice President of Sales and Marketing Scott Meyers.

Texting instructions will be placed prominently throughout each facility via static signage and will be regularly broadcast through audio and video public announcements.

Darlington Raceway President Chris Browning said, “We are glad to debut the text messaging service this weekend. It further demonstrates our focus on providing a safe, enjoyable and unforgettable race experience for our guests.”

— International Speedway Corporation

| , RacinToday.com Friday, May 8 2009
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