COTA Includes Hispanic Website
A Spanish version of the Circuit of The Americas website is up-and-running, designed to serve motorsports fans in the emerging Hispanic market with information about the inaugural Formula One U.S. Grand Prix scheduled for mid-November.
Located at www.CircuitofTheAmericas.com, the new language website platform is a unique resource for Spanish-speaking fans in the Lone Star State, neighboring Mexico and globally. The Hispanic market is the largest minority group in the United States, and Spanish is the second-most common language spoken across the globe.
“The Spanish website marks another milestone in our commitment to providing a great fan experience for every Circuit of The Americas and Formula One enthusiast,” said Geoff Moore, chief marketing and revenue officer for COTA. “We recognize the tremendous interest in Circuit of The Americas and F1 from the Hispanic fan base, and we know the Spanish translation will enhance their experience as we approach the 2012 Formula One United States Grand Prix.”
The inaugural F1 weekend at COTA is booked for Nov. 16-18. The Spanish website will provide updates and information on the F1 race as well as future Australian V8 Supercars World Championship and FIM World Superbike events to be contested at the $300-million sports and entertainment facility under construction 20 miles southeast of downtown Austin in Travis County.
The website currently offers background information on the venue, the project team, FAQs, regular updates on upcoming series and events, as well as links to join the COTA mailing and ticket interest list, news articles, releases and photographs.
Two Mexican drivers are scheduled to compete in the 2012 FIA Formula One season. Sergio Perez drives for the Swiss Formula One team Sauber, along with Kamui Kobayashi of Japan. Esteban Gutierrez also currently is a member of the Sauber team as test driver. The fan base supporting these drivers in Mexico and the U.S. will position the U.S. Grand Prix as a home race for Hispanic fans.
“I am really looking forward to racing in Austin,” Perez said recently. ”It will be the closest race to my home. I think there will be a lot of Mexicans (attending) because we do not have a grand prix at home, so this is the closest. I think it will be a very special race for me. I am especially really looking forward to this race and to discover more about the (new) circuit.”
Circuit of The Americas will be the first purpose-built grand prix facility in the United States, designed for all classes of racing from motor power to human power. COTA’s master plan features a variety of permanent structures designed for business, education, entertainment and race use. Its signature element will be a 3.4-mile circuit with capacity for 120,000 fans.No Comment