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F1 Begins Texas Ticketing

| , RacinToday.com Wednesday, January 25 2012


AUSTIN, Texas – Circuit of The Americas has launched its ticketing process with a Select Seating Wait List for events beginning with the Formula One United States Grand Prix scheduled for Nov. 16-18, 2012.

Select Seating Wait List is the first ticketing stage designed to help fans purchase seats.

“We are receiving great interest in tickets every day from fans around the world,” said Geoff Moore, chief marketing and sales officer for COTA, first purpose-built grand prix facility in the United States. “In order to effectively manage the demand, we have created a two-stage ticketing process to help fans better understand the opportunities available. We want every fan to get the ticket that is right and affordable for them. In this first stage, we are showing off the entertainment experience our main grandstand offers.”

Select Seating Wait List – In this stage of ticketing, obtaining a Personal Seat License (PSL) is the first step.

As of Monday, Jan. 23, 2012, and extending through Monday, Feb. 13, fans may join the Select Seating Wait List to purchase a PSL, which will go on sale March 1. Personal Seat Licenses will range from $1,000 to $5,000 per seat payable in two installments, if desired, depending upon proximity to the start/finish line and amenities.

A PSL entitles its holder to purchase tickets for all racing events at Circuit of The Americas for the next 15 years. The license also gives its holder a priority position to purchase tickets for entertainment events held at COTA for the duration of the license.

To be contacted about a PSL, fans should visit www.CircuitofTheAmericas.com, go to the Select Seating Wait List banner and register their contact information along with a $100 (USD) deposit.

Select Seating at the Main Grandstand _ Select seating is focused on the main grandstand, which has approximately 9,000 seats in 26 rows. Along with a direct view of the start/finish line and pit area, state-of-the-art main grandstand seating will provide fans with a number of amenities and extras, including:

– Individual stadium seats

– In-seat food and beverage service

– Direct view of three giant video boards

– Nearby merchandise shopping in the F1 fan area

– Priority on-site parking

Select Seating at Turns 1, 15 and 16 – The Turn 1 grandstand sits atop a dramatic 133-foot elevation and features the clearest sightlines for the track’s signature turn, along with a view to downtown Austin. The topography associated with Turn 1 makes it one of the most exciting features of the course.

The area between Turns 15 and 16 is home to the track’s Stadium Section grandstands. These seats will see the most up-close racing action and are located near the Grand Plaza, which features the highest concentration of food, beverage and merchandise amenities.

Additional information regarding seating locations, availability and details regarding the rights and privileges available to PSL holders is available at www.CircuitofTheAmericas.com.

Meanwhile, individual tickets will be the focus of the second stage of ticketing and will be offered for sale in early summer.

Fans interested in buying uncovered grandstand or general admission tickets to the F1 event should register their contact information at www.CircuitofTheAmericas.com and sign up for COTA’s email newsletter. No deposit for individual ticket registration is required.

Legends Sales & Marketing has joined the COTA team to provide PSL and ticket sales services. Legends Sales & Marketing has proven experience in designing and marketing unique seating arrangements and experiences for sports venues, and currently manages ticket sales for the San Francisco 49ers new stadium, the Rose Bowl and the New York Red Bulls Arena, along with a number of world-class venues. Previous clients of the Legends management team include MetLife Stadium, Yankee Stadium and Cowboys Stadium.

Todd Fleming, vice president of sales, has been tapped to lead the Legends Sales & Marketing team for COTA. He and his organization will focus on ticket, suite, and select seating placement, and on methods for delivering an enhanced experience for all fans.

Legends Sales & Marketing plans to hire up to 20 new ticketing advisors to assist fans in their ticket selections and purchases. Interviewing has begun for candidates with experience in the Austin, San Antonio, Houston and Dallas-Fort Worth markets.

Additionally, the company has scheduled a job fair on Feb. 24-25 at InterContinental Hotel Stephen F. Austin at 701 Congress Avenue in Austin to accept resumes and conduct interviews for the most immediate openings. Legends Sales & Marketing plans to be fully staffed by March 1.

Circuit of The Americas will be a world-class destination for performance, education and business. It will be the U.S. home to both the Formula 1 Grand Prix and Australian V8 Supercar World Championships. Its signature element will be a 3.4-mile circuit with capacity for 120,000 fans. Other support buildings will include a medical facility, a conference center, a banquet hall as well as an expansive outdoor live music space.

Future proposed amenities include a driving/riding experience, a motorsports driving club, kart track, grand plaza event center and tower, and a trackside recreational vehicle park.

| , RacinToday.com Wednesday, January 25 2012
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