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Sounds of Indy

Info Manager | , RacinToday.com Thursday, March 19 2009

IndyCar Weekly, a radio show hosted by Mike King, lead announcer for the IMS Radio Network, will air live on indycar.com beginning March 30.

The show will be broadcast every Monday through mid-October from 7-8 p.m. (ET). Many weeks IndyCar Weekly will follow the Firestone Indy Lights race show and IndyCar Series race replay that will air on VERSUS from 4-7 p.m.

IndyCar Weekly, which will feature special guests, listener Q&As and timely news from the IndyCar Series and Firestone Indy Lights, will be produced for IMS Radio Network affiliates’ replay during the week. It’s also available via Podcast and archived for listening on demand on indycar.com.

“It’s more interactive; that’s the best part about it,” King said. “We want to carry over that momentum from the weekend broadcast. We found last year when we opened up the lines of communication between the broadcast booth and listeners and they were able to e-mail us questions we made instant connections. Now to be able to feature Davey Hamilton in a segment that’s live and to be able to have a driver from the IndyCar Series or Firestone Indy Lights on live, it just makes it that much more interactive.”

IndyCar Weekly augments the IMS Radio Network’s coverage of IndyCar Series and Firestone Indy Lights on indycar.com and its nationwide affiliate stations. According to independent media research firm Gfk, the IMS Radio Network broadcast of the 2008 Indianapolis 500 drew an average quarter-hour audience of more than 6.5 million.

Info Manager | , RacinToday.com Thursday, March 19 2009
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