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Crown Royal Leaving RFR

Info Manager | , RacinToday.com Tuesday, June 28 2011

Matt Kenseth and Crown Royal are splitting up. (RacinToday/HHP photo by Christa L Thomas)

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The Roush Fenway Racing team of driver Matt Kenseth will need a new primary sponsor next year as whisky brand Crown Royal has opted to discontinue its association with the team.

In a statement released Tuesday, Crown Royal said:

“In evaluation of our NASCAR programming and after much consideration, we have made the decision to make a strategic shift to focus our resources against our annual Crown Royal “Your Name Here” program which awards race naming rights to an adult fan. The Your Name Here program has provided NASCAR fans with an experience that is unrivaled in sports and in recent years has shed light on some of the remarkable military servicemen and servicewomen who proudly serve our country. We look forward to elevating this program as well as continuing our presence in the sport through an experience that our fans have grown to love. The specific details regarding how we will honor these heroes at next year’s entitlement will be announced at a later date.

“In shifting our strategy, we will end our sponsorships with Roush Fenway Racing and NASCAR upon the conclusion of the 2011 season. We have developed strong relationships with the people at both organizations – they have not only been fantastic business partners, but have also become our friends. We thank them for working with us throughout the years to showcase the importance of our social responsibility initiatives. We look forward to a strong finish to the 2011 season and like the many fans we’ve gained along the way, we’ll never stop rooting for the No. 17 car on its way to Victory Lane.”

Crown Royal has been the primary sponsor on the No. 17 Ford since the start of the 2010 season.

Roush Fenway also issued a statement. It read:

“We are obviously disappointed with the news, but first we would like to thank Diageo and Crown Royal for a terrific partnership that has spanned almost a decade,” said Roush Fenway president Steve Newmark. “They have been a first-class partner all the way around. We look forward to finishing out the season with them on the No. 17 as Matt and the Crown Royal team continue to contend for another championship.

“It’s unfortunate that they will not be able to continue to be a part of our organization. Fortunately, our race programs are operating at a higher level than ever. The No. 17 is an attractive, championship-winning program with a storied history and Matt Kenseth an elite driver. We have already opened the door for discussions and are currently in the process of speaking with companies interested in taking over the program for next season and beyond.”

Info Manager | , RacinToday.com Tuesday, June 28 2011
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