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Racin’ News: Kansas Gets Long-Term Sponsorship Deal

Info Manager | , RacinToday.com Thursday, February 17 2011

Kansas Speedway has secured long-term sponsorship for its fall Chase race. (RacinToday file photo by Tony Bush)

RacinToday.com

In racin’ news today, Thursday, Feb. 17: Kansas Speedway secures sponsorship; Lally to run for rookie award.

Kansas Speedway President Patrick Warren announced today that Hollywood Casino at Kansas Speedway will sponsor the fall NASCAR Sprint Cup Series race for 10 years beginning with the Oct. 9, 2011 race.

The race will be the Hollywood Casino 400 at Kansas Speedway and is a part of NASCAR’s Chase for the NASCAR Sprint Cup.

In April 2010, construction began on the Hollywood Casino at Kansas Speedway overlooking Turn Two of the speedway. The new facility is expected to open in the first half of 2012.

“We are excited to announce the new sponsor for our fall Sprint Cup Series race,” said Warren. “This represents the first of many opportunities that Kansas Speedway and Hollywood Casino at Kansas Speedway will have to work together to promote Kansas to national and international audiences.”

The $300 million Hollywood Casino at Kansas Speedway is being developed by Kansas Entertainment, a joint venture of Kansas Speedway Development Corporation, a wholly owned subsidiary of International Speedway Corporation (ISC), and Penn Hollywood Kansas, Inc., a subsidiary of Penn National Gaming Inc.

“We’re proud to be sponsoring the ‘Hollywood Casino 400 at Kansas Speedway,’” said Tim Wilmott, President and Chief Operating Officer of Penn National Gaming. “This multiyear commitment is a further reflection of the strong partnership between Penn National and International Speedway Corporation and the state of Kansas. Wyandotte County and race fans will benefit from the synergies between our two exciting entertainment properties. We know this partnership will flourish even more in 2012 with the opening of Hollywood Casino at Kansas Speedway.”

The first phase of Hollywood Casino at Kansas Speedway will include a state-of-the-art casino with capacity for 2,300 slot machines, 61 table games and 25 poker tables on a 100,000 square-foot gaming floor. Hollywood Casino at Kansas Speedway will also feature 28,000 square-feet of other amenities including restaurants, clubs and nightlife attractions. The addition of the Hollywood Casino at Kansas Speedway is estimated to bring nearly 440,000 tourists per year to the facility and create over 1,000 full time positions; elevating the facility to a year-round tourist destination.

The Hollywood Casino 400 at Kansas Speedway is part of arace weekend that will include the Kansas Lottery 300 NASCAR Nationwide Series race on Oct. 8. Penn National Gaming will bring VIP guests from its 17 gaming facilities throughout the country to Kansas Speedway where they will have the opportunity to meet NASCAR drivers, tour the infield and pit areas, and enjoy special seating and entertainment during the weekend’s races.

“We are very happy to see Hollywood Casino assisting with the promotion of tourism in Kansas through the sponsorship of a major race, in addition to the destination casino site that they are developing adjacent to Kansas Speedway,” said Kansas Lottery Executive Director Ed Van Petten.

Kansas Speedway tickets are on sale now for the 2011 season. Season tickets are available, starting at just $159 and include two NASCAR Sprint Cup races, the O’Reilly Auto Parts 250 NASCAR Camping World Truck race, the Kansas Lottery 300 NASCAR Nationwide Series race and a Track Pass for each Sunday race event. Individual tickets are also on sale now for all events (June 4 O’Reilly Auto Parts 250, the June 5 NASCAR Sprint Cup Series race, the Oct. 8 Kansas Lottery 300 and the Oct. 9 NASCAR Sprint Cup Series race). Tickets for the June 5 Sprint Cup race start at just $59 and tickets for the Oct. 9 Chase for the NASCAR Sprint Cup race start at $64. Tickets are available by calling 866.460.RACE (7223) or by logging onto www.kansasspeedway.com.

Andy Lally, driver of the No. 71 TRG Motorsports Chevrolet Impala SS has, filed his application to run for the NASCAR Sprint Cup Series (NSCS) Rookie of the Year. The quest will begin with thisweekend’s Daytona 500.

Lally is an accomplished road racer with three Rolex 24 Hour At Daytona wins to his credit.

“It’s a really neat opportunity to be able to run for the NASCAR Rookie of Year,” Lally said. “To be able

Andy Lally will run for the rookie of the year in Cup. (Photo by Chris Trotman/Getty Images for NASCAR)

to race for such a cool award is going to be great. I am looking forward to the challenge. I am hoping that a few more guys will come out to compete for the award. As a racer I want to compete, having a few more guys running for the prize would add another level of competition to the weekend for me.”

Lally began NASCAR racing with team owner Kevin Buckler back in 2007 when Buckler and a group of investors purchased Darrell Waltrip’s Camping World Truck Team.

Buckler, who is a top owner of Grand-Am Porsche sports cars, is ready for Lally to show what he has this season.

“Andy and I have been together since 2004,” Buckler said. “Andy is one of the most talented and professional drivers I have encountered behind the wheel of a race car. We have won over 30 races, two Rolex 24 Hours and multiple championships together. We are happy to give Andy this opportunity and we are looking forward to what the season will bring.”

Lally will run in the first NSCS Gatorade Duel 150 Qualifying Race at Daytona International Speedway on Thursday. SPEED Channel will carry the races live starting at 2 p.m. ET; pre-race show at 1 p.m. ET with additional coverage on MRN Radio and Sirius XM Satellite NASCAR Radio channel 128.

(More news will be added to this story as it breaks today)

Info Manager | , RacinToday.com Thursday, February 17 2011
One Comment

One Comment »

  • Terry says:

    I am proud of the Kansas track……
    Living in Kansas City MO…..we have the Chiefs ARROWHEAD…..and Royals The K…and Kansas has the track….
    it all works out great for KANSAS CITY……
    I got a chuckle about the word HOLLYWOOD and Wyandotte County in the same sentence….( it’s a local thing )…