AAA Title Sponsor at Motorplex
AAA Texas has secured multi-year title sponsorship rights to the National Hot Rod Association’s Fall Nationals at Texas Motorplex beginning next season.
Scheduled for Sept. 22-25, 2011, the rebadged AAA Texas NHRA Fall Nationals will be the second of six races in the Full Throttle Countdown to the Championship, the sanctioning body’s playoff-style format to determine world champions in each of its four professional classes.
“It’s a five-year deal and great news,” said Gabrielle Stevenson, Motorplex general manager. “AAA Texas has an amazing presence in the state and I couldn’t be happier with our new partner. Texas Motorplex has an incredibly loyal fan base that has supported NHRA championship drag racing for 25 years. Now we are partnered with an organization that has proven to be a champion supporter of motorsports in Texas and will only add to the excitement of this event for years to come.”
Texas Motorplex debuted as the sport’s first super track in 1986 under ownership of Billy Meyer, a former Funny Car driver and Waco businessman. The 2010 event at the all-concrete drag strip in Ennis ran as the O’Reilly Super Start Batteries NHRA Fall Nationals.
“AAA Texas has been associated with the Texas Motorplex since 1998, and we have enjoyed reaching out to race fans at such an iconic location,” said Tom McKernan, CEO of Automobile Club of Southern California and president/CEO of AAA Texas. “There is a close alignment between the objectives of our organization and those of NHRA and the Texas Motorplex. We each place a premium on quality service, and leverage our brand and resources to promote automotive safety.
“It is because of these shared objectives that we are proud to have AAA Texas join Billy Meyer and his team to help bring exciting NHRA racing to Texas fans for many years to come.”
The new commitment strengthens AAA Texas’ participation in NHRA championship drag racing and provides expanded visibility in the Texas market.
In March, Texas Motor Speedway president Eddie Gossage announced that AAA Texas had signed-on for five years (through 2014) as title sponsor of the fall NASCAR Sprint Cup Series race in Fort Worth. Formerly known as the Dickies 500, the initial edition of the AAA Texas 500 was run on Nov. 7 as Race No. 8 of the 10-event Chase for the Sprint Cup.
AAA Texas’ sister motor club and AAA’s largest affiliate, the Automobile Club of Southern California, is title sponsor of the annual NHRA Finals each November, as well as title sponsor for historic Auto Club Raceway at Pomona, host of the season-opening and season-ending races in the Full Throttle Series.
The company also sponsors the Auto Club “Road to the Future” award, annually recognizing the sport’s professional Rookie of the Year. In addition, Automobile Club of Southern California is presenting sponsor of the NHRA Safety Safari and the NHRA Drags: Street Legal Style presented by AAA.
“We are pleased that AAA Texas continues to strengthen its involvement with NHRA through its entitlement of the AAA Texas NHRA Fall Nationals,” NHRA president Tom Compton said. “We look forward to continuing to build upon our great relationship.”
– John Sturbin can be reached at email@example.comNo Comment