Sprint To End Cup Series Sponsorship in 2017
There will only be two more Sprint Cup champions. (RacinToday/HHP file photo by Harold Hinson)
By Jim Pedley | Managing Editor
The Sprint Cup Series will no longer exist after the 2016 racing season. Instead, a new entitlement sponsor’s name will precede the word “Cup”.
That became known Tuesday when it was announced that Kansas-based telecommunications giant Sprint will part with NASCAR’s top series after its current contract expires in 2016.
NASCAR Senior Vice President and Chief Communications Officer Brett Jewkes acknowledged the split on Tuesday afternoon.
“NASCAR and Sprint,” Jewkes said in a press release, “have enjoyed a long and productive partnership that has returned significant value to both parties. We understand significant changes within Sprint and the highly competitive business environment it is in has led to a decision not to extend its Cup Series entitlement position following the 2016 season.
“The NASCAR Sprint Cup Series is a very unique, premium sports marketing platform with strong momentum, so we are very confident of moving forward in 2017 with an outstanding new partner. In the meantime, we look forward to Sprint’s partnership on the best racing series in the world for the next two seasons.”
Sprint assumed title sponsorship of the series, which features stock car racing’s top teams and drivers, in Read the full story »