500 Telecast Produces Big Numbers For Fox
The 2015 Daytona 500 rang up big numbers in terms of television viewers. (RacinToday/HHP photo by Rusty Jarrett)
By John Sturbin | Senior Writer
Joey Logano’s victory in Sunday’s NASCAR Sprint Cup Series season-opening Daytona 500 was witnessed by 13.4-million viewers on FOX, a 44 percent increase over the 9.3-million diehards who waited-out last year’s day-long, rain-delayed telecast at Daytona International Speedway.
The network reported Thursday that a total of 23.5-million viewers watched all or part of Sunday’s 57th edition of the “Great American Race.” Additionally, 11 days of Speedweeks programming on FOX Sports 1 enjoyed a 14 percent increase in average viewership (293,000 vs. 257,000).
Logano scored his first Daytona 500 victory after a wreck brought out a caution for a major crash just after the Penske Racing driver had taken the white flag during a green/white/checkered restart. A whirlwind media tour that took him to New York City and his hometown of Middletown, Conn., ensued before Logano rolled into Atlanta Motor Speedway Thursday for a day-long open test of NASCAR’s 2015 Cup rules package.
“To be honest with you it’s like, ‘We’re at Atlanta now.’ It’s still great. It’s cool,” said Read the full story »