New Boss At NHRA Talks About 2016 And Beyond
The 2016 NHRA Mello Yello drag racing series fires up this weekend at the Winternationals in Pomona, Calif. And it does so with change mixing with tire smoke in the air.
By Jim Pedley | Managing Editor
Year 1.5 of the Peter Clifford era of the Mello Yello NHRA drag racing series begins this weekend with the 56th running of the Circle K Winternationals at Auto Club Raceway in Pomona, Calif. If Year 1 proves as significant as Year .5, North American drag racing fans will be in for an interesting season.
Clifford, the former chief financial officer of the series, took over as president of the NHRA after Tom Compton announced his retirement in July 1st of 2015.
It didn’t take him long to start instituting changes. Significant changes. The kind of changes that render the internal mantra of “Shifting Gears Into a New Era” from sloganeering into descriptive narrative.
The changes will affect both those racing and those watching.
Probably the centerpiece of the package of changes announced by Clifford was reaching a deal with a new broadcast partner. Gone is ESPN, who many feel insulted fans and competitors alike by treating drag racing with less respect that it did high school cheerleading.
Arrived is Fox Sports and a promise to treat drag racing as a true partner. The NHRA/Fox package
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